audi log: 2009

Tuesday, December 29, 2009

Genjot Produksi, Audi Gelontorkan Investasi Rp 11 Triliun

(AP Photo/Thomas Kienzle)

Berlin, 29 Desember 2009 - Di saat banyak pabrikan otomotif mengecangkan ikat pinggang, Audi justru sebaliknya. Pabrikan otomotif asal Jerman ini menggelontorkan dana investasi hingga US$ 10,5 miliar atau sekitar Rp 11 triliun mulai akhir 2009 ini hingga 2012 mendatang.

Dana sebesar itu digunakan untuk meningkatkan kapasitas pabrik, menambah varian produk, serta mendanai kegiatan penelitian dan pengembangan produk baru. Audi berusaha untuk meningkatkan jumlah varian produknya dari 34 model yang ada saat ini, menjadi 42 model pada 2015.

“Dengan investasi yang diperuntukkan bagi pengembangan produk baru dan konsep-konsep mobilitas – seperti mobil hibrida dan bertenaga listrik – sejatinya kami telah menciptakan dasar untuk masa depan dan pertumbuhan perusahaan kami,” kata Axel Strotbek, Supervisor Keuangan dan Organisasi Perusahaan Audi, seperti dikutip autoevolution.

Strotbek juga menyebut, Audi akan menambah varian A1, A7, A8 dan R8 Spyder pada 2010 mendatang. Bersamaan dengan pengembangan model itu, perusahaan ini juga akan memproduksi varian Q5 versi hibrida yang akan dipasarkan pada awal 2011.

Audi pun akan menambah kapasitas produksi dan perangkat pendukung pabriknya yang berada di Inglostadt dan Neckarsulm. Di pabrik Neckarsulm itulah Audi memproduksi varian A6, A7 dan A8.

Sumber foto

[Via http://rajufebrian.wordpress.com]

Audi e-tron: Breathtaking

Lagerlad LOVES the Audi e-tron! This has to be the most exciting car to enter the market place EVER: it is simply breathtaking. The Lagerlad loves the incomparable marriage of technology, environmental responsibility and style! Lagerlad is tantalized by Audi’s latest “next big thing” campaign…you mean there’s more?!?

for an asthma attack visit:

http://tv.audi.com/#/05

[Via http://lagerlads.com]

The Magic Behind the Magic

Shot with my trusty point ‘n shoot over a week in Interior BC. Thank you guys for making me laugh and to mother nature for making it snow! Thanks also to Ride Guide, Mustang Powder, Revelstoke, our guide and male model Chris Rubens, and my sponsors for allowing me this lifestyle. First Ascent, Rossignol, Gordini Gloves, Jackson Hole, Skullcandy, ABS packs, Vholdr and everyone else who supports!

[Via http://lynseydyer.wordpress.com]

Guten Tag

I’m not really sure how I feel about Audis. I think they’ve kind of taken the “asshole” role that BMW used to dominate a few years back. My other problem is they all look so similar that I can never tell which model is which. This B5 A4 has perfect fitment in the rear. It takes so much work and planning to get fitment like that so respect is definitely in order. Leave it to the Euro guys to continue to push the boundaries.

[Via http://aclassblog.wordpress.com]

Car of the Year Nominees: Part 3

Here’s the next batch of Car of the Year nominees. Executive Car of the Year and Supercar of the Year are up.

Executive Car of the Year

These are the kind of cars businessmen ride to work. Luxurious, spacious and full of gadgets.

Audi A8: Alex isn’t a fan of the looks, but we both agree that it’s quite a good car on the inside.

BMW 7-Series: None of us are fans of the looks, but like the A8, it’s what’s on the inside that scores it a place here.

Maserati Quattroporte Sport GT S: This car wouldn’t be eligible if it weren’t for a recent facelift, so it’s a damn good job that facelift was done. This car has looks, unlike the others, and is very sporty and comfortable all at the same time.

Alfa Romeo 159: This car, like the Quattroporte, is only here thanks to a recent update. It looks fantastic, but it’s up against quite a tough bunch of cars. We’ll see later how it fairs.

Supercar of the Year

This is one of the biggies. It’s not THE Car of the Year, but it’s about as close as it gets in our opinion. Quite a heck of a lot of nominees as well.

Ferrari 458 Italia: A very good-looking Ferrari, something we haven’t had in a while. It also promises to be good fun.

Lamborghini Gallardo LP550-2 Valentino Balboni: A rear-drive, manual Lambo. Need I say more?

Mercedes-Benz SLS AMG: Gullwing doors are awesome. Especially when put on a car with a massive V8. The interior looks good as well.

Audi R8 V10: The good-looking R8, but with more power.

Chevrolet Corvette ZR1: One of the fastest supercars around the Nurburgring at quite a low price.

Dodge Viper SRT10 ACR: Same reason as the Corvette. This is even faster around the ‘Ring, and still relatively cheap.

Lamborghini Murcielago LP670-4 SuperVeloce: I was quite doubtful of this car at first, as I never thought a Murcielago could look good with a wing, but this did. You also get more power and less weight. Definitely deserves a spot here.

Mercedes-Benz SL65 AMG Black Series: Powaaaaaaaaaaaaaaaaaaaaaaaar. Enough said.

So there you go. Next time, we’ll be releasing the nominees for the biggest award of them all: The Car of the Year. Stay tuned.

[Via http://theblogofcars.wordpress.com]

Winter and Automobiles... They Aren't the Best of Friends!

If you read the previous post, you have a pretty good mental image of what is going on in our shop right now- tires and wiper blades. Well, since that last post, we have had our first real winter storm (not a ton of snow, but enough to wreak some havoc on the roads). We had just a dusting of snow two days ago, and yesterday brought about an inch or two of snow; however, with this small bit of snow came temperatures in the teens and wind gusts in excess of 50 mph. And today, the high temperature is supposed to be only 11 degrees. Right now this morning, it is 2 degrees with the wind chill at -20 degrees. And let me tell you, it is very windy outside, which doesn’t make it feel any warmer.

So now that you have an idea of what it feels like to be outside in Chicago when it is the middle of December, think about ICE and what ice means for your daily routine. This first one is a little off topic, but some of you may have learned this the hard way. You wake up at 5 or 6 in the morning to take a shower before work. You look outside and see a wet, shiny glaze covering the streets and a light grayish smoke coming from the roof of every house. There are no birds flying around, no squirrels running around. Yes, it looks mighty cold outside. You walk into the bathroom to turn on the shower, but no water comes out. Whaaat? Yes, your water pipes are completely frozen from the bitter cold outside. Looks like no shower for you right now! (A good way to prevent your pipes from freezing is to leave your sink faucets on a slow drip overnight. A slow drip will not waste a large amount of water, but it will help to prevent your pipes from freezing.) Fast forward a little to where you walk outside to leave for work. Now, there are a couple of different things that could happen here. First, if you park your car in a garage overnight, you could walk out to find that your garage door is frozen shut. Uh-oh, not good. Or, if you do not park your car in a garage overnight, you could walk up to your car to open the door and your door will be completely frozen shut. Interesting. So how do you get to work if your garage door or your car door are frozen shut? Well, there are de-icers on the market but they won’t do you any good if you don’t have them when you need them. They can’t de-ice anything by sitting on the store shelf!

Now let’s get to the actual car itself. Cars don’t like when the temperatures drop below freezing to a brutally cold point. Just as you don’t like standing in the freezing cold, neither does your car. Gas freezes (it is best to have a full tank of gas when it is brutally cold), hoses break, springs snap, batteries die and engines finally give up on trying to start. That’s where Rennology comes into play. The past couple days (in addition to all of the tires and wiper blades), we have received numerous calls about cars not starting (or cranking) that have to be towed in. And all of these cars that don’t start, well, when they get towed in and dropped off, we have to push them inside. So the past few days, we have all been putting on, taking off, putting on and taking off our jackets, gloves, and hats. Each time one of the technicians are ready to start working on a “no-start” car, we gather up our outerwear, layer up, and make our way outside to push, push, puuuuush the car into the shop bay. It is actually an interesting sight! (I am usually the one to steer because my muscle index would not contribute anything to the pushing of the car!)

Now, we have pretty much started to feel the effects of winter. The blustering cold, the numbing winds, the salt-spreading, the ice on our windshields. Yep, that’s winter. The no-starts, the broken hoses, the dead batteries, the snapped springs, the frozen doors and locks. Yep, that’s winter through Rennology’s eyes!

[Via http://rennology.wordpress.com]

Iconic brands — what they have in common.

Simon Edwards, Brand Manager at 3M, recently started a lively online discussion around this question: “What are the common attributes of iconic brands?

He opened it up on Brand 3.0 — a Linkedin Group that includes 4,363 branding consultants, practitioners, creative directors, gurus and wannabes. It was an intelligent, worthwhile discussion that hit all the hot buttons of the branding world.

But we were preaching to the choir.

So in an effort to reach a few business people who aren’t completely “inside the bottle,” I’d like to cover the high points of the discussion and add a few examples…

• “An iconic brand plays a valued role in a consumer’s life. It delivers a feeling that the consumer just can’t get from any other brand. That feeling may be security, safety, familiarity, excitement, satisfaction, indulgence or many others.” - Andy Wright

Here’s an example: I’m a loyal Audi owner. Over the holiday weekend I had to drive the Q7 two and half hours on a narrow, icy, highway that’s sketchy even on a clear, summer night. I felt all those things… security, safety, familiarity, excitement, satisfaction, indulgence. The trip wasn’t exactly fun, but it reinforced all my beliefs about the brand. It played a vital role in that little part of my life.

I couldn’t have felt safer in any other vehicle, short of a semi truck.

“The 5 criteria of iconic brands are: relevancy, competitiveness, authenticity, clarity of promise, consistency of communication. The hard work is the proactive management of the brand (including product development) to ensure the five criteria are delivered.” - Ed Burghard

I particularly like Ed’s point here about proactive, ongoing brand management.

Many people seem to think of branding as a one-time event. — do it and it’s done. But that’s not it at all. You won’t stay competitive long enough to become iconic if you’re not constantly minding your brand. It’s a never-ending effort that should be intertwined into your day-to-day business.

• “One element that has not been discussed is success. No brand can reach iconic status without being successful in achieving it’s purpose. Part is creating these wonderful brand connections – authentically, emotionally, as an experience. Part is communicating with clarity and consistency. Part is delivering on the promise. But a vital component is to have delivered results and exceeded expectations… yes?’ - Ed Holme

Patagonia is a brand with a very clear sense of purpose and a compelling story to tell. When that story is told over time, it establishes that intangible, emotional connection that inspires people and fuels success. What is the purpose of your business, beyond making a profit?

• “I would like to add ‘Leadership’ to the list of attributes already mentioned.  It’s not about market share, though; iconic brands play by their own rules. These brands tend to break the preconceived notion of function, service, style or culture, catching the competition off guard and finding unprecedented loyalty”… – Stephen Abbott

This was a contribution that really stood out. I believe leadership is a highly overlooked component of branding. If you don’t take a genuine leadership position in some aspect of your business, your brand will eventually flounder. (Can you say GM?)

You don’t have to be the market leader to have an iconic brand. Look at Apple. The iconic leader in the computing world only has 9.6% market share in computers. What’s more, an iconic brand does not guarantee business success. Farrells Ice Cream parlors were iconic in this part of the country, and they went belly up. Was Saturn iconic? Certainly for a few years in automotive circles. What about Oldsmobile and Plymoth? Many icons of industry have fallen in the past year.

• To build on the ideas related to story telling… Iconic brands often align with an archetypal character and story which is instantly recognizable, psychologically stimulating and meaningful. Coke embodies the Innocent archetype as expressed through their advertising from polar bears to Santa Claus or the classic ‘I’d like to teach the world to sing’ campaign.” - Brenton Schmidt

Executives at Coke shattered that innocence when they changed the beloved formula to “New Coke.” Probably the single biggest branding screw up of the last 50 years. One woman, who hadn’t had a Coke in 25 years, called to complain that they were “messing with her childhood.” Now that’s brand loyalty!

“Some underlying attributes tend to be focus, clarity and authenticity. However, all iconic brands tend to connect customers with an overreaching philosophy that fosters emotional connection between the customer and the brand.

Examples of brands and the emotions they foster:

- Nike = Performance. “I feel like I can run faster or jump higher when I wear my Nikes.”

- Target = Affordable Design. “At Wal-Mart, I get the best price. At Target, I get style and price.”

- Apple = CounterCulture. “I want style, simplicity and usability. My Mac says to the world that I’m different and unique. In short, I hate Windows and everything it represents.”

- Jason Milicki

I’m writing this blog on a MacBook Pro, and I’d add the word Contrarian. Proudly contrarian, even. (My kids helped make sushi for Thanksgiving, and my son dubbed it a “Contrarian Turkey Dinner.” I think I’m handing it down.)

Finally, here’s one parting thought on iconic brands, from yours truly.:

You don’t have to be a multinational company, or even the biggest player in your niche, to become a successful icon in your own right. Gerry Lopez is an icon in the world of surfing, yet unknown to the general public and to Wall Street.

If you want to build an iconic brand — even a small one — start with passion, purpose and focus. Then work your ass off.

Follow the Brand Insight Blog on Twitter: Brandsight

[Via http://brandinsightblog.com]

Audi e tron "Autoblog Link"

http://www.autoblog.com/gallery/la-2009-orange-audi-e-tron/

Images and gossip about the new Audi e tron is spreading the green scene and luxury auto performance worlds like wild fire. It’s good news for everyone and a step in the right direction but there are a few things about the car that just don’t quite sit right with me. The wheels and front grill are the first things I would change if I owned this car. I like the idea of where they are going with the head lights but I don’t think this specific design is a home run. Aside from outside cosmetic features I will be taking a closer look at this car later next week and of course hoping to find out when us media folks can get our hands on a test drive. At this rate it may just be sooner than the Fisker Karma.

[Via http://racingnewsgreen.wordpress.com]

Kids + Cars = Disaster!

If you own a car, and have an outdoor swimming pool and happen to have children at that age when they like to test their boundaries, DO NOT, i repeat DO NOT let them clean the car, even if they kick or scream. Otherwise as some family man witnessed – the kid’s example of a quick car wash equated to actually pushing it into the swimming pool (yes strong kids) and scrubbing it down…as the hose wouldn’t work. I’m assuming the other end of the pool has a slope otherwise not too sure how the genius kids managed to do this, however as most parents know kids have a way with making things look complicated but they’re actually pretty simple. I am just glad to see that it wasn’t some new or slightly used Audi A6 – Ooooh then i would go mad!

[Via http://kentishbroad.wordpress.com]

Los productos en la tele o la tele como nuevo producto

La televisión ha sido un medio ineludible de hacer publicidad del siglo veinte. Hoy en día, más y más, la televisión ve aparecer un competitor espantoso, que es el internet. Una gran parte del tiempo libre de los consumidores es ahora usado para el internet, aunque antes este tiempo estaba dedicado a la televisión.

Las empresas, cuando preparan sus acciones de publicidad, deben tener en cuenta esta tendencia. Por eso, algunas empresas empiezan ahora su propia cadena de televisión online. Los ventajas son multiple. Las empresas pueden alcanzar el consumidor 24/7. Aprovechan de momentos de descanso donde los usarios buscan diversión. La televisión de la marca es un medio de acercarse del consumidor: es una nueva forma de marketing relacional. Los programas son a la carta. Las empresas dan informaciones sobre los productos, presentan las novedades y dan consejos de interés común.

Los “Brand TV” permiten a las marcas reposicionarse más cerca del cliente y continuar a ser presente en todos los momentos de diversión de los clientes. Muchas empresas ya han lanzado su cadena, por ejemplo, Nestlé, Audi, Bud o BMW.

[Via http://floredecuypere.wordpress.com]

Auto finisce contro un palo della luce

BELLINZONA – Un giovane alla guida di un’auto è finito questa notte contro un palo della luce.

Il ragazzo era alla guida di un’Audi, quando giunto di fronte al Snack Bar Granata, ha perso la padronanza del veicolo, spostandosi sulla sua destra e finendo contro il palo della luce al lato della strada.

Fortunatamente il giovane alla guida dell’auto e rimasto illeso.

Fonte: www.tio.ch

[Via http://zamile.wordpress.com]

Schianto nella notte, muore una 17enne

La giovane, insieme al fratello, di un anno più giovane e ad un altro amico diciottenne, era a bordo di una Seat Cordoba condotta da un 18enne di Ospedaletto di Istrana, L.A., che aveva conseguito la patente a maggio.

Per cause in fase d’accertamento, da parte della polstrada di Castelfranco Veneto, la Seat stava percorrendo la provinciale 50 quando ha invaso la corsia opposta, scontrandosi con una Toyota Yaris che procedeva nella direzione contraria.

Per il fratello di Angelica Pugliese, invece, i medici dell’ospedale di Cittadella hanno stilato una prognosi di guarigione di 20 giorni.

Ferma restando la piena libertà di ognuno di esprimere la propria opinione su fatti che possano interessare la collettività o sugli argomenti specifici da noi proposti, i contributi non dovranno in alcun caso essere in contrasto con norme di legge, con la morale corrente e con il buon gusto.

Fonte: www.gazzettino.it

[Via http://levipo.wordpress.com]

Audi vai contra a maré e investe em expansão nos EUA

Valor Econômico

Para algumas montadoras, a recessão mundial é sinônimo de concordata ou quase em extinção. Para a Audi, filial da Volkswagen AG, pode significar seu maior sucesso das últimas décadas.

A Audi, fundada há um século, é uma das principais marcas de luxo do mundo. Mas até agora ela não conseguiu ganhar proeminência nos Estados Unidos.

Agora, a montadora alemã, sediada na pequena Ingolstadt, na Baviera, está redobrando seus esforços para tentar virar sua sorte no crucial mercado americano.

A Audi investiu pesado nos EUA este ano, uma abordagem contrária à lógica num momento em que seus maiores rivais tentam cortar custos. A montadora aumentou em 20% as despesas com marketing em 2009, despejando milhões de dólares para anunciar em eventos de alto impacto nos EUA, como a final do campeonato de futebol americano, e lançou oito novos modelos no país este ano.

A estratégia parece estar funcionando. Num dos piores anos da história da indústria automotiva, as vendas da Audi caíram apenas 6,7%, ante declínios na faixa de 14% dos concorrentes maiores BMW AG e Daimler AG, da Mercedes-Benz. Embora as vendas da Audi nos EUA no acumulado até outubro continuem em queda de 9%, sua fatia do mercado americano de carros de luxo cresceu de 6,5% para 8,3%.

Com pelo menos mais seis novos produtos a lançar no ano que vem, a Audi está perto de atingir uma meta importante: ultrapassar a Mercedes e se tornar a segunda maior montadora de luxo em volume de vendas.

“Quando você tem um mercado que está apertando o botão de reiniciar”, disse Scott Keogh, diretor de marketing nos EUA da Audi, é “a melhor hora para entrar na conversa.”

Mas talvez tão importante quando o desempenho da Audi tem sido a rápida mutação nas preferências dos compradores de carros de luxo. A crise econômica empurrou muitos motoristas endinheirados para modelos menores e mais discretos, mas que ainda contam com opcionais e acabamento de alto nível. Muitos compradores foram atraídos pelas versões simplificadas dos modelos mais caros da Audi – como o crossover compacto Q5 – e as linhas limpas e minimalistas do design da empresa, tradicionalmente influenciado pelos ideais da Escola Bauhaus.

Os principais concorrentes da Audi, a BMW e a Daimler, tiveram declínios mais sérios nas vendas porque têm mais exposição ao fortemente combalido mercado americano. Mas os analistas atribuem parte desse fraco desempenho a uma imagem dessas marcas, e também seus produtos, que não combinam com a tendência das pessoas de ostentar menos. A Mercedes, por exemplo, teve a pior queda de sua história – 34% até agora no ano – na Classe S, sua linha mais luxuosa.

Três anos atrás, a Audi perdeu muito mais motoristas para a Lexus do que conseguiu atrair da montadora japonesa de luxo. Ou seja, muitos compradores viam a Audi como um degrau no caminho para um modelo maior e mais luxuoso da Lexus. Mas este ano três vezes mais ex-proprietários de um Lexus debandaram para a Audi do que no sentido inverso, segundo a firma de pesquisa sobre o mercado automotivo R.L. Polk & Co.

Alguns desses motoristas têm as mesmas prioridades de Patrick Smith, que comprou no mês passado um Audi Q7 com motor a diesel “limpo”. Engenheiro residente na região metropolitana de Boston, pai de três filhos pequenos, Smith achou que a família logo iria precisar de mais espaço que o propiciado pelo Legacy Outback da Subaru que tinham, mas ele não simpatizava muito com a ideia de comprar uma perua grande demais ou uma picape.

Ele pensou em comprar um utilitário esportivo da linha GL da Mercedes e também pesquisou alguns utilitários mais baratos com espaço para sete passageiros. Mas comparado com outros o Audi Q7 pareceu ter “linhas mais lisas, no estilo de carro de passeio, que escondem o tamanho”, diz Smith, além de que a versão diesel tinha o mesmo consumo de combustível que o Subaru. Comparado ao Q7, achou ele, a Mercedes parecia “um tanque quadradão” e custava uns US$ 10.000 a mais. “Nossa impressão é que o pessoal que compra uma Mercedes cara como essa quer mostrar que está ao volante de um carro caro”, disse Smith.

Dieter Zetsche, diretor-presidente da Daimler, declarou numa entrevista recente acreditar que a Mercedes tem uma oferta de produtos suficientemente variada para atrair uma ampla gama de compradores de carros de luxo, mas reconhece um interesse crescente de muitas pessoas por veículos luxuosos “menos barulhentos, mais estilosos, talvez mais modestos mas não necessariamente mais baratos”. Para isso, a Mercedes estuda exportar para os EUA pelo menos um de seus quatro modelos compactos em desenvolvimento, para concorrer com carros de luxo pequenos como o Audi A3 e o BMW Série 1.

A Audi afirma que planeja pisar fundo no acelerador no ano que vem, aumentando o gasto com marketing mais 15%.

Apesar da forte presença na Europa e posição de liderança na China, onde se beneficia da força da matriz, a Volkswagen, a Audi ainda vende nos EUA menos da metade do número de carros da BMW e da Mercedes. A Audi também já lançou outras ofensivas de marketing ambiciosas, mas o retorno foi apenas modesto. Já a Toyota só lançou a marca Lexus nos EUA em 1989, mas reinou como a marca de carros de luxo mais vendida dos EUA por boa parte da década.

Fonte: Valor Econômico | www.valoronline.com.br

[Via http://jbtecidos.wordpress.com]

Revised A6 are available to order now.

Audi has also announced revisions to its A6 range, which are available to order now.

All models get styling tweaks including new bumper designs, new front grille, new front fog lights and new LED running lights on S-Line and RS models.

A new Audi A6 ‘e’ model brings fuel economy to the fore. Its 2-litre TDI diesel engine is mated to a revised long-ratio gearbox and the body gets lowered suspension and aerodynamic tweaks to give it an average fuel economy of 53.3mpg and carbon dioxide emissions of just 139g/km.

This places the Audi A6 in tax band C with an annual charge of £120 – the same as a host of superminis. And it still accelerates from 0-62mph in 10.3 seconds and has a top speed of 129mph.

Audi is also introducing a new performance engine, the 3-litre TFSI with 288bhp and 309lb/ft of pulling power – accelerating the A6 from 0-62mph in 5.9 seconds.

Compare prices of Used Audi Cars For Sale with Auto Trader UK

[Via http://qtmedia.wordpress.com]

The Perfect Thanksgiving Table Setting

With an increasing number of holiday festivities being held in the home this year, we’re all looking for creative and cost effective ways to spruce up our table settings and create a look that will impress our guests. When it comes to setting your Thanksgiving table, options for the adventurous host are limitless. What are the hottest trends for you to bring to your table this year? Here are a few ideas that will take your Thanksgiving table from ordinary to extraordinary:

Color, Texture and Mix – Match:

In table linens and accessories, this year we are seeing rich, saturated colours. We are also seeing a lot of texture and the mixing and matching of patterns with solids. There are a lot of options out there to do something warm and inviting.

Color Trends

Warm tones have always been popular for Fall and that continues with some of the biggest trends in colour combinations this year. Some of those include:
- Deep Spice and Aubergine with muted Gold accents – Dark Chocolate with Blues and Gray accents – Olive Green, Aubergine and softer greens as accents – Dark Chocolate, Taupe and Natural

Tabletop Decor

- Use things that you already have in your home – pull out your 3 or 4 of your favourite vases of different heights. Use complementary colors of fresh flowers for a simple and stunning arrangement. Fill three or four vases and/or glass bowls with different colors and sizes of ornaments, fruits, leaves – anything with color and texture that will create visual excitement.

- Your guests are all unique – why not celebrate their individuality? Use different patterns and/or colors of napkin rings that match their unique personalities. Are they simple or sophisticated? Fun or formal? Unpredictable or conservative? Show them you care with a little customization to complement your table linens.

- Candles are always a dramatic and cost effective way to make a statement – use votives at each place setting with a name card and emphasize beautiful table linens for a classy and simple look. Or go more dramatic and cluster your favourite candle sticks of varying heights and looks as a centerpiece. Use colors that complement or match your dishes, glasses and table linens.

- Nothing brings subtle sophistication to your table like a well-selected runner. Use one the length of the table plus 12 inches to hang over the edge (usually a 90″ or longer) as the perfect centerpiece. If you are using a solid tablecloth or placemats, make sure to jazz it up with a festive pattern. If you have a patterned look already, use a vibrant solid runner that picks up on one of the colors in your runner.

- Use 2 napkins instead of one with a napkin ring. With a solid napkin inside, and a more decorative napkin on the outside.

When setting your table, just remember: do what feels right for the mood. A casual gathering calls for a relaxed setting. A formal meal should feel that way at the table. Either way, it doesn’t take much to elevate your in-home dining experience. Replacing an old tablecloth with something fresh an exciting, and adding a few simple table accessories can go a long way to impressing your guests. It’s that time of year when family gatherings abound and everyone spends countless hours congregating around the dinner table. With the hours spent preparing the perfect meal, make sure you don’t forget to finish it off with the perfect setting.

[Via http://qualitymitsubishidenver.wordpress.com]

Cagliari aspetta De Angelis

Parte oggi la terza tappa del circuito per le imbarcazioni TP52 e GP42: l’indimenticato skipper di Luna Rossa esordisce a bordo di Audi Q8, Cayard sostituisce Coutts come tattico di Artemis.

Francesco de Angelis, indimenticato skipper di Luna Rossa farà il suo esordio nel circuito a bordo di Audi Q8 di Riccardo Simoneschi, mentre Paul Cayard è stato chiamato a sostituire Russell Coutts nel ruolo di tattico dello scafo svedese Artemis.

E ancora, Vasco Vascotto che ha dovuto rinunciare a partecipare all’appuntamento sardo con il suo Pisco Sour per la mancanza del main sponsor, sarà il nuovo tattico di Airis mentre l’equipaggio di Roma orfano di Paolo Cian, assente per motivi personali, ha affidato il timone al portoghese Alvaro Marinho.

Saranno i kiwi di Emirates Team New Zealand e gli italiani di Roma, vincitori nelle rispettive classi a Marsiglia e attuali leader del Circuito, a presentarsi sulla linea di partenza come gli equipaggi da battere ma dovranno fare i conti con avversari agguerriti e pronti a tutto, e quindi ancora una volta lo spettacolo è assicurato.

Fonte: www.gazzetta.it

How to tell a good driver from a bad one

Sink or swim...that is the question!

Over board!!

It’s not typically difficult to distinguish a bad driver from a good one – usually the bad ones are those that do everything they shouldn’t – for example they talk on their phone, eat ‘both hands required’ foods, speed, show off, drink, drive high etc… The list could go on. I will refrain from being sexist and say that most BIG accidents are caused from the male sex as i know some women (ditsy ones at that) who are terrible drivers who cause the most stupid of accidents. Take the women on the old peoples cart…how did she manage to fall down that hole?
It’s just painful when you see accidents happen in new cars; it wouldn’t be as bad if it was perhaps a used Audi. Portsmouth seems to be crazed with cars driving off road into the harbour! Work that out!? Cars committing suicide maybe? Looking at the pictures, it’s almost as if the plan didn’t quite pan out…
The good driver is the one that sticks to the speed limit, obeys all the rules of the road, is a courteous and generous person at giving way and always lets people cut in front.

She forgot her specs that morning!

And they say women can multi-task...i'm impressed!

Telekom bleibt bis 2013 Hauptsponsor

Lange war nur darüber spekuliert worden [> bayern-fansite berichtete], jetzt hat der FC Bayern Nägel mit Köpfen gemacht. Am heutigen Dienstag wurde in der Allianz Arena bekannt gegeben, das die Deutsche Telekom ihren Vertrag als Haupt- und Trikotsponsor um weitere drei Jahre (bis 2013) verlängern wird.

Uli Hoeneß dazu: „Ich bin stolz, dass wir einen Partner wie die Deutsche Telekom auch für diese weiteren Jahre gewinnen konnten. Wir teilen mit unserem Partner Telekom die Auffassung, dass eine solche Sponsoringpartnerschaft für beide Seiten klare Vorteile bieten muss – und daran arbeiten wir gemeinsam mit großem Erfolg.“ Der Manager: “Beide Seite profitieren davon. Das ist eine win-win-Situation.”

Die Telekom ist seit 2002 Partner des FC Bayern. Damals lösten die Bonner nach 13 Jahren Opel ab. Zuletzt wurde der Vertrag im Sommer 2007 bis 2010 verlängert. Der neue Kontrakt läuft rückwirkend ab dem 1. Juli 2009.

Zum finanziellen Volumen wurden keine Angaben gemacht. Der neue Vertrag soll dem FCB aber künftig pro Jahr rund 25 statt wie bisher 20 Mio Euro einbringen. Es ist aber ein “sehr leistungsbezogener Vertrag”: „Wenn wir mal nachhaltig nicht international spielen, dann müssen wir Zugeständnisse machen. Wenn wir aber international sehr erfolgreich spielen, dann ist noch ein Stück Sahne im Kaffee möglich.“

Also könnte es für die Telekom in den nächsten Jahren deutlich billiger werden

Die Partnerschaft wird insoweit ausgebaut das die Telekom zukünftig weitere exklusive Präsentationsformen neben der klassischen Trikot- und Bandenwerbung erhält. Unter anderem wird das Stadion-TV zukünftig im “LIGAtotal”-Look sein und im Business- und Sponsorenbereich in der Arena wird zukünftig das Programm von Liga total laufen und nicht mehr die Übertragung von Konkurrenz Sky. Weitere Möglichkeiten sind geplant. So wird der FC Bayern auf im nächsten Jahr wieder am T-Home-Cup in der Vorbereitung teilnehmen, dieser soll so in den nächsten Jahren weiter an Bedeutung gewinnen.

Vom Audi-Deal gibt es dagegen noch nichts neues. Aber eine Vollzugsmeldung soll es noch vor der JHV am 27.11. geben. Der Autobauer soll demnach neun Prozent der Anteile an der FC Bayern AG übernehmen und einen Werbevertrag über zehn Jahre abschließen. Gesamtvolumen: 200 Mio Euro [bayern-fansite berichtete].

Also finanziell stehen wir so gut da wie noch nie, wenn es jetzt noch sportlich laufen würde…

Vorsprung durch Technik!

It seems that the most well-know German expression in the Anglosaxon world is Audi’s “Vorsprung durch Technik”! Well, for things techno, be it cars, motorbikes and music, Germany is my oyster! Next week German brands such as Boss, Puma will present together with their French, Italian and Swiss cousins what kind of techno makes fashion tick…looking forward to it! Follow Techno Luxury also on Twitter!

Pack LEDs Audi Q7

El pack de LEDs para Audi Q7 incluye todos los LEDs necesarios para sustituir las principales bombillas halógenas del vehículo.

Todas y cada una de las bombillas han sido testadas en dicho modelo para garantizar que sean 100% compatibles y evitar cualquier error de bombilla fundida.

Con este pack se garantiza el correcto funcionamiento de las bombillas de posición, matricula, bajo puerta…

Totalmente PLUG & PLAY.

No hace falta añadir ninguna resistencia o cableado a los LEDs del pack, estos funcionarán desde el primer momento.

Luz de posición:

(Halógena VS LED)

(Halógena)

(LED)

Luces bajo puerta:

(LED)

(Halógena VS LED)

Luces maletero:

(LED)

(Halógena)

(Halógena VS LED)

La halógena original de 5w ofrece unos 120 Lux mientras que el LED de aproximadamente 1w consigue pasar de los 200 Lux. Otra de las grandes ventajas es la baja temperatura de trabajo del LED, mientras que el plafon se calienta considerablemente con el uso de la lámpara halógena con el LED tan solo supera ligeramente la temperatura ambiente.

Luces matrícula:

Contenido del PACK para Audi Q7:
- Luces de posición (2x w5w CANBUS)
- Luz bajo puerta (4x w5w)
- Luz maletero (3x w5w)
- Luces de matrícula (2x c5w CANBUS)

Precio: 120€ – 12% DTO

Total: 105€

Enlace al producto:
Pack de LEDs GOLF V

Otras Lámparas: (NO INCLUIDAS EN EL PACK)

- Luz de plafón interior (2x h6w simetricas, 2x c5w 41mm)

Luz de plafón interior:

instalación

Menor consumo con Gasolina 95 Octanos

¿Consumir menos o más rendimiento? ¿Gasolina de 95 octanos o de 98 octanos?

“La prueba consistió en hacer recorridos mixtos de 170 kilómetros tanto por autopista como por ciudad y puertos de montaña, revelando este interesante dato que nos permite ahorrar algo de dinero en trayectos relativamente cortos, y mucho si se trata de largos viajes. Los coches seleccionados también eran diferentes entre si, ampliando el estudio desde los más pequeños hasta los carros más potentes: Citroën C1 1.0 con 68 CV, Seat Altea 2.0 de 150 CV y el fabuloso A8 3.2 260 CV de Audi.”

Fuente: Viajes baratos – ‘Ahorrar en Gasolina ¿95 Octanos o 98 Octanos?’

Y tu, ¿Qué opinas?

El Audi A3 recibe nuevos motores

El A3 se pone al día con el nuevo 1.6 TDI de 105 CV, un motor con consumo menor de combustible y unas emisiones de co2 más contenidas. El 2.0 TDI de 140 CV ha experimentado algunos cambios, situando las emisiones de CO2 por debajo de los 120 g/km, librándose del impuesto de matriculación.

Audi actualiza la gama de motores del A3, tanto en la versión tres puertas como en el Sportback. Como ya hiciese SEAT con el Ibiza, el motor 1.6 TDI sustituye al 1.9 TDI, ambos de 105 CV. El nuevo propulsor monta una caja automática S tronic de doble embrague de siete velocidades. Los precios van desde los 25.210 € que cuesta el tres puertas con el acabado Attraction, hasta los 29.010 € del Ambition con carrocería Sportback.
El 2.0 TDI de 140 CV ha sufrido algunas modificaciones que le permiten una mayor autonomía. Además, las emisiones de CO2 han disminuido y ahora se sitúan por debajo de los 120 g/km, por lo que queda exento del impuesto de matriculación. Su precio es menor, 24.550 € con el acabado Attraction (25.900 € cuesta el Sportback), 27.630 € con el Ambition (28.550 €) y 27.920 € con el Ambiente (28.420 € en carrocería de cinco puertas).

Es posible adquirir el Audi A3 2.0 TDI de 140 CV con tracción quattro. A diferencia del de tracción delantera, el de las cuatro ruedas motrices paga un 4,75% de impuesto ya que sus emisiones superan los 120 g/km. Los precios oscilan entre los 27.710 € de la versión más económica y los 31.860 € del Sportback más equipado.

Hinz und Kunz über Bundesliga mit Red Bull

Hinz: Hallo Kunz, wie fällt eine erste Zwischenbilanz von RB Leipzig auf dem Weg in die Bundesliga aus ?

Kunz: Sportlich ist die Mannschaft auf dem richtigen Weg. Die Tabellenführung wirkt bereits kolossal souverän. Der 10. Sieg im 12. Spiel in der Oberliga wurde am Wochenende vor 263 Zuschauern in Pößneck eingefahren.

Hinz: Wann erwartest Du die Mannschaft von Tino Vogel in der Bundesliga ?

Kunz: Red Bull geht da ja sehr zielstrebig und mit einer langfristigen Sponsorenstrategie heran. Der Aufstieg dieses Jahr und ein weiterer in der folgenden Saison bedeutet ja bereits die 3. Liga im Jahr 2011. Danach kann es durchaus in 2-Jahres Schritten vorangehen. Sowohl für den Aufstieg in die 2. Bundesliga wie dann auch die Krönung mit dem Schritt ins Oberhaus. Sollte es schneller passieren ist bei den Verantwortlichen von Red Bull auch keiner böse. In Hoffenheim waren die Pläne eines Bundesligaaufstiegs auch auf 2010 ausgerichtet. Rangnick hat es dann eilig gehabt wieder in die Bundesliga als Trainer zurück zu kommen.

Hinz: Dabei ist sportlicher Erfolg nicht immer exakt mit Zeitschiene am Reißbrett oder Laptop zu planen. Audi erlebt das gerade mit dem FC Ingolstadt 04.

Kunz: Ja, der einstige Fahrplan mit dem ehemaligen Bayern Spieler Thorsten Fink als Trainer sah anders aus. Es wurde schon recht offensiv von der Bundesliga gesprochen. Das Umfeld sah sich bereits unter den ersten 18 Mannschaften Deutschlands. Die Abwärtsspirale mit dem Abstieg aus Liga 2 in die Niederungen der 3. Liga mit Horst Köppel und die jetzigen Ergebnisse und der folgende Rauswurf vom erfahrenen Coach sind bittere Realität. Platz 8. ist für die Anspruchshaltung der Ingolstädter natürlich unbefriedigend. Zum Erfolg gibt es keine Alternative.

Hinz: Der Einstieg von Red Bull beim Markranstädter Fünftligisten traf nicht nur auf Beifall.

Kunz: Das ist richtig. Red Bull hatte ja bereits Anfang des Jahres 2007 intensive Gespräche mit dem FC Sachsen geführt. Doch die schwierige komplexe Situation im Leipziger Fußball lies den Energy Drink Hersteller damals Abstand nehmen. In Düsseldorf passten die Dinge ebenfalls nicht. Auch für das Problem der Namensgebung gab es damals keine geschmeidige Lösung. Red Bull Chef Dieter Mateschitz hat ja bereits Fußballengagements bei RB Salzburg und in New York. Der Milliardär hatte ganz konkrete Vorstellungen. Ein wichtiger Punkt war das alleinige Sagen zu haben.

Red Bull schaute sich dann im Leipziger Umfeld um. Gespräche wurden mit Eilenburg und dem ZfC Meuselwitz geführt. In Markranstädt passte dann halt alles. Die Oberligalizenz wurde auf Rasen Ball Leipzig übertragen. Die 7 Gründungsmitglieder des Rasen Ball Leipzig e.V. sind Red Bull Mitarbeiter oder Vertraute. Das die ganze Geschichte nicht unter Applaus von Lok Leipzig und dem FC Sachsen ablief war klar. Die Nagelprobe erfolgt sicherlich nächstes Jahr, wenn die Newcomer bei Aufstieg von der Markranstädter Spielstätte am Bad ins Zentralstradion umziehen und dann kontinuierlich in Leipzig spielen werden.

¿Es la era de los pilotos de rallie automáticos?

Nos aburre conducir, nos aburre ir de un punto A a otro B día tras día, nos cansamos, nos estresamos en el tráfico, tenemos accidentes, etc. En general, el tener que conducir es hasta cierto punto molesto, es por ello que las marcas se están esforzando en crear sistemas que hagan que los vehículos se puedan mover de forma automática.

Sin embargo, aún queda una gran parte de los conductores que disfrutamos de la conducción y disfrutamos viendo competir a los pilotos de rally, soñando con que algún día encontraremos la forma de poder entrar en ese mundo y disfrutar como nunca. Para entrar en ese mundo hay que ser muy bueno y tener una financiación excelente, porque los pilotos contra los que se va a competir lo van a dar todo por ello.

Ahora bien, ¿con qué cara te quedas si le ofreces todo eso a una marca, digamos Audi, y te dicen: “No nos interesa, nuestro coche de rallies corre solo”.

Como comentaba mi compañero de MotorFull Eduardo Alonso, Audi está apoyando una iniciativa de la Universidad de Stanford para poder hacer que un Audi TT-S pueda subir la mítica montaña de Pikes-Peak. No va a ganar, está claro, porque para ello habría que montar el sistema sobre un vehículo más radical, tipo el Suzuki de Nobuhiro Tajima, pero es el primer paso serio hacia un control de vehículos en conducción deportiva profesional.

En una conducción por carretera normal, influyen un determinado número de factores en la conducción y los tiempos de reacción están dentro de unos márgenes prefijados por la seguridad de todos. Ahora bien, en conducción deportiva se juega mucho más al límite e influyen muchos más factores.

Que una máquina controle a una máquina da pie a menos errores, pero también da menos margen a imprevistos, ya que todo tiene que estar dentro de unos parámetros prefijados. El que un Audi TT-S suba una montaña de forma rápida es relativamente fácil, pues no entraña tanta dificultad como una carrera de Rally-Cross donde hay muchos más participantes. Aún así, recalco que podría ser el primer paso importante hacia un futuro coche de rallies autómata y quizás el primer campeón del mundo no-humano.

Detrás de todo esto está la búsqueda de una conducción autómata por calle más segura, pues con la experiencia adquirida se podrán realizar vehículos más seguros, pero ¿hasta qué punto vamos a dejar al vehículo que conduzca por nosotros?

Jogadores do Real Madrid ganham carro de presente

(POR REDAÇÃO) – Página Inicial

O caminho para se tornar um grande jogador de futebol é sem dúvidas muito duro e concorrido, no entanto, quando você vira uma estrela do mundo da bola, a recompensa aparece.

Os jogadores do Real Madrid ganharam um pequeno mimo de um dos patrocinadores do clube, ninguém menos que a montadora Audi, em um evento da marca realizado em Madrid…(matéria completa)

Acţionarul celebru şi adversarul din Cupă

Ştirile zilei sunt două. Prima: un celebru concern este pe cale să devină acţionar la FC Bayern. A doua: sorţii ne-au hărăzit un adversar aparent uşor în sferturile Cupei Germaniei. Detaliile, mai jos.

Ziariştii de la Stern scriu, pe surse, că preluarea unui pachet de acţiuni FC Bayern de către Audi este “o chestie deja decisă”, chiar dacă nici una dintre părţi nu a dorit să confirme ştirea. Există câteva diferenţe faţă de zvonurile care au circulat cu ceva vreme în urmă: în locul de 10%, Audi va achiziţiona doar 9,5%. Preţul tranzacţiei? Circa 80 milioane de euro, nu 100. Dacă afacerea se va realiza, Audi va deveni al doilea acţionar minoritar al clubului, după Adidas, care deţine zece procente.

În sferturile de finală ale Cupei Germaniei vom juca acasă împotriva divizionarei secunde Greuther Fürth. Celelalte trei confruntări din această fază a competiţiei sunt: Osnabrück – Schalke, Bremen – Hoffenheim şi Augsburg – Köln. Meciurile se vor disputa pe 9 şi 10 februarie 2010.

Novo Audi A8 terá motor W12 a gasolina e vários TDI

Além do flagra do AutoBlog, novas informações foram publicadas sobre a próxima geração do Audi A8. Quem revela os detalhes é a publicação francesa L’Automobile. A revista afirma que o sedã seguirá a tendência de downsizing de motores, mas vai manter o W12 em oferta.

De acordo com a publicação, o A8 terá motores de quatro cilindros a gasolina e a diesel. O primeiro seria o 2.0 TFSI reprogramado, gerando mais que os 211 cv de atualmente. O outro poderia ser um TDI de 200 cv. Já o W12 seguirá em oferta. Aliás, ele crescerá até 6,5 litros, entregando mais de 500 cv. Para fazer a conexão entre os mais potentes e os menos, haverá um V8 turbinado de 400 cv. Para economizar, tanto este quanto o W12 devem adotar a tecnologia de desligamento dos cilindros.

Pelo que se sabe, o A8 chega às revendas europeis no fim de 2010. Sua apresentação deve acontecer no Salão de Paris, em setembro do próximo ano.

GALERIA

Bipasha Basu, proud owner of Audi

Only “right and influential” people are its potential buyers and Bollywood is one junction where this premium car will get its
customers. Yes, we are talking of Germany’s ace car Audi that has come to India now.

Its lucky clientale includes famous stars like Amitabh Bachchan, Shah Rukh Khan and Bipasha Basu, German luxury car maker Audi has a vital target market in Mumbai-based film stars and is looking at a 50 percent growth in India this year.

Quite a few Bollywood stars have picked up Audi cars in India. Whether it is Shah Rukh Khan, Salman Khan, Amitabh Bachchan or Katrina Kaif – each of them has one Audi parked in their garage,” Martin Birkner, marketing head of Audi in India, told IANS.

Salman Khan is the latest to join the bandwagon. He bought the car -an Audi A8, while Neil Nitin Mukesh owns Q7, a recently launched SUV by Audi. A Q7 can cost anything from Rs.63 laks to Rs.76 lakhs. An Audi A8 ranges from Rs.71 lakhs to Rs.1 crore in India.

Among actresses, Bipasha pampered herself with the luxury vehicle and is the proud owner of this car.

The company currently offers a bouquet of seven cars, including sedans, SUVs, coupe and sports cars. It is considering launching more models in the coming years.

Audi India had partnered with Wills Lifestyle India Fashion Week (WIFW) for the last four seasons.

Nuevo Audi A3

Los chicos de www.motorauthority.com nos traen noticias frescas.

El nuevo Audi A3, ha sido diseñado sobre la plataforma del Golf VI. Este dato nos da la pista para poder afirmar que el nuevo Audi montará la gama de motores actuales del Golf así como su tecnología, como ejemplo, la maravillosa suspensión neumática. Está claro que Audi irá más alla y como suele hacer se desmarcará de VW con algún motor específico, como el del S3 y por supuesto con un acabado más cuidado.

La verdad es que el diseño está muy logrado y se integra, a mi parecer, con el resto de la gama. Seguimos teniendo un duro rival en el Golf VI, ¿ creéis que vale la pena pagar unos miles de euros más por hacerse con un A3 ?

Audi faz recall do TT Coupé e do A3 Sportback

O recall de veículos é uma prática em todo o mundo. Na maioria das vezes, atinge diretamente os modelos mais vendidos e que possuem um grande volume de produção. Esta semana, a Audi fez o chamamento os proprietários dos modelos TT Coupé e A3 Sportback, dois veículos importados e que passam por um rigoroso controle de qualidade e produção na fábrica da marca alemã.

A Audi Brasil está convocando os donos dos modelos – TT Coupé 2009 (91 017 266 até 91 025 994), A3 Sportback 2009 (9A 042 032 até 9A 099 514) e A3 Sportback 2010 (AA 017 226) – para a avaliar o funcionamento do programa (software) de gerenciamento do sistema de transmissão). Segundo o comunicado, há risco de falha na interpretação dos dados de temperatura do fluido de transmissão pelo módulo de gerenciamento. Essa condição, segundo a avaliação técnica do fabricante, pode acarretar o desgaste involuntário da marcha em uso e, eventualmente, causar acidente.
A solução é a atualização do programa de gerenciamento do sistema de transmissão, que pode ser feito em qualquer revenda Audi espalhada em todo o Brasil. Maiores informações podem ser obitidas por meio do 0800 777 2834 ou no site www.audi.com.br.

Näiteid headest Facebooki fännilehekülgedest

Olen viimasel ajal lugenud mitmeid artikleid, kus on öeldud, et ettevõte peaks looma endale Facebooki fännilehekülje. Ma julgeksin öelda, et seda tasub teha ainult siis, kui seda on tõesti tehtud mõtte ja pühendusega. Sotsiaalses meedias suhete loomine ja diskussioonides osalemine nõuab järjekindlust. Kui sul seda ei ole, siis pole sinna ka mõtet minna näitama, et oled vaid olemas.

Heade Facebooki fännilehekülgede puhul olen pannud tähele, et nendes on:

Seinapostitused avaldatud kõikide ja mitte ainult ettevõtte poolt. Juba see määrab, et ettevõte ei räägi seal üksi, vaid annab ka teistele võimaluse oma arvamust sekka öelda;
Piisavalt informatsiooni, et ettevõtte sihtgrupid saaksid seda kasutada kas või ettevõtte kodulehekülje asemel;
Fantaasiakasutus lehekülje viimistlemisel – fännilehekülge saab teha tõeliselt omapäraseks ja peegeldamaks ettevõtte brändi

Seega siin on mõned ettevõtted, kes on vähemalt minu silmas oma Facebooki fännileheküljega hästi hakkama saanud.

Coca-Cola

Coca-Colat tõin juba varem välja selle blogi sissejuhatavas postituses sotsiaalsest meediast. Nende lehekülje juures on huvitav ka fakt, et see loodi tõeliste fännide ja mitte Coca-Cola enda poolt. Praeguseks näeb see peaaegu 4 miljoni fänniga lehekülg väga kena ja professionaalne välja ja Coca-Cola on arvatavasti vähemalt mingil määral selle loomisega seotud. Aga miks on siis nende Facebooki fännilehekülg hea?

Coca-Cola Facebooki fännilehekülg

Leheküljele minnes jõuad sa kõigepealt üldlehele, mis on kujundatud Coca-Cola brändile omaselt, tuues välja suurimad uudised ja võimalused Coca-Cola armastajatele.
Seinapostituste lehekülg on täis fännide postitusi, mida on nii palju, et korraga näeb vaid viimase 12 tunni sees postitatud teateid. Samas ei ole mitte ühtegi postitust Coca-Cola poolt.
Lisaks tavapärastele fännilehekülje elementidele on nad ka sisestanud kommunikatsioonivoo, mida nad peavad oma jälgijatega Twitteris.
Diskussioonide alt leiad aktiivseid vestlusi, mida peetakse nii fännide seas, kui ka küsimusi, mida esitatakse Coca-Colale.

Fännilehekülje loojad Dusty ja Michael tegid ka video sellest, kuidas lehekülg loodi:

Audi

Automaailmast võiks välja tuua Audi, kes on samuti kasutanud ära väga erinevaid Facebooki võimalusi oma fännidega suhtlemiseks. Üle 300 000 fänni saanud Audi osaleb ise aktiivselt suhtluses ja on teinud kõik selleks, et nende (potentsiaalsed) kliendid saaksid ettevõtte kohta rohkem teada ja oma autokogemust jagada. Mis Audi lehekülje heaks teevad:

Audi Facebooki fännilehekülg

Fännileheküljele minnes jõuab külastaja kõigepealt Audile omapärase kujundusega leheosa juurde.
Seinapostitustes on nii Audi enda kui ka fännide postitusi.
Audi kasutab lehekülge ka uuringu tegemiseks, mis annab neile ülevaate Facebooki fännidest.
Mitmes kohas on võimalus soovitada Audile, mida võiks teisiti teha, mis teeb Audist oma tarbijatele väga avatud ettevõtte.
Facebooki lehel näitab Audi ka oma sotsiaalset vastutustundlikkust, annetades heategevuseks raha.
Lisaks on fännileheküljel mitmeid muid võimalusi ära kasutatud – videod, märkmed, võimalus kutsuda sõpra liituma jne.

Microsoft Windows

Microsoft paistab ära kasutavat kõik võimalused, mis neil sotsiaalses meedias on – vähemalt fännilehekülge nad häbenema ei peaks, kuigi seal on vaid veidi üle 100 000 fänni, mis on paljude teiste lehekülgedega suhteliselt tagasihoidlik.. Nii nagu teisedki head fännileheküljed, suhtlevad nad oma külastajatega mitmel viisil ja kasutavad ka seda võimalust tagasiside saamiseks. Miks nende fännilehekülg hea on:

Microsoft Windows'i Facebooki fännilehekülg

Erinevalt Coca-Colast ja Audist maandub külastaja otse seinapostituste lehele, kuid kuna see annab kohese microsoftiliku mulje ja fännid suhtlevad seal aktiivselt, on üldimidz väga hea.
Nad kasutavad Facebooki küsitluste läbiviimiseks ja saavad olulist informatsiooni oma klientide tarbimisharjumuste kohta.
Seal on informatsiooni selle kohta, kus saab veel Microsofti tegemisi jälgida.
Fännid saavad luua ja osaleda diskussioonides, näiteks arutatakse seal, kumb on ikkagi parem – kas Microsoft või Apple?
Microsoft kasutab lehekülge ka oma eripakkumiste välja toomiseks ja uuemate toodete tutvustamiseks.

Philips

Elektroonikamaailmast võiks välja tuua Philipsit, kes on samuti olnud edukas oma fännilehekülje püstipanekul, omades üle 10 000 fänni. Leheküljel saab tutvuda Philipsi viimaste leiutiste ja projektidega. Philips osaleb ise aktiivselt vestluses ja fännid on samuti aktiivsed kommenteerima ja ka küsivad rohkem informatsiooni erinevate uute toodete kohta. Kuigi Philips ei ole aktiveerinud diskussioonide osa oma leheküleljel, siis üldmulje ettevõttest on üsna hea ja usun, et fännid saavad piisavalt osaleda ka seinapostituste kaudu. Mõned asjad, mis Philipsi fännilehekülge iseloomustavad:

Philipsi Facebooki fännilehekülg

Nagu Microsofti lehekülgki, maandub lugeja koheselt seinapostituste lehele, mille Philips on teinud keskses kohas oma fännilehel.
Philips osaleb ise aktiivselt, tuues välja ettevõtmisi, mis nende fänne võiks huvitada ja vastates külastajate küsimustele ja kommentaaridele.
Philips kasutab fännilehekülge ka kampaaniatest teavitamiseks.

Mida arvad nendest lehekülgedest? Mis sinu arvates teeb hea fännilehekülje? Kas oled märganud mõnda head fännilehekülge Facebookis? Anna ka teistele teada kommentaarides!

Cuentos de estrellas y piratas.

Sin llegar a ser realmente preocupante, la situación laboral mia no es muy boyante que digamos. El trabajo no escasea, pero tampoco sobra y en temporadas como esta me veo en la obligación de salir a trabajar fuera de la isla de Mallorca. Esta semana que está acabando la he pasado casi toda en Barcelona, y a grandes rasgos se podría calificar de “mejorable”. Como el trabajo es algo triste y mucho más cuando duermes en la cabina de un camión, no haré muchos comentarios al respecto.

Durante las jornadas que pasé por aquellos andUrriales, el primer día fue caótico, cansino y se podría calificar como uno de los peores días que he tenido en mi vida profesional, sin embargo, el Jueves fue uno de esos días en que todo salió rodado… bueno casi todo.

Pero como ya he dicho quiero dejar a un lado el tema del trabajo. Al terminar mi faena pronto y dejar el camión en el puerto de Barcelona sobre las 17.00h tuve la oportunidad de visitar uno de mis lugares favoritos fuera de Andalucía. LAS RAMBLAS. Primero me dirigí a ese pedazo de centro comercial que hay en el puerto y pasear por el puente de madera dando botecitos en la parte en que se separa para que entre los grandes veleros. Empezaba a llover. Llegué al centro comercial y como es habitual en mi, mi primera visita fue al WC. Después a una de mis tiendas favoritas, que aunque no recuerdo muy bien el nombre es una delicia andar por sus angostos y pequeños pasillos llenos de juguetes y coches de Scalextric. Por cierto, había ofertas muy suculentas, pero me economía empezaba a ser más bien escasa… Después emprendí ese paseo que me llevaría hasta la Plaza de Cataluña y vuelta al puerto. La fuerte lluvia dejó paso a una tormenta de proporciones descomunales, si seguimos con un símil marítimo, dejamos a un lado los grandes veleros para empezar a ver grandes trasanlánticos. Así, que tanto yo como un grupo de personas nos cobijamos debajo de un edificio de caracter militar que hay a la salida del puente.

Llovía.

Ameinó y salimos como una estampida. Dirección La Rambla de Santa Mónica. La cantidad ingesta de agua caída había dejado desierta una de las calles más concurridas y con más vida que conozco. Pero conforme pasaban los minutos, los mimos y titiriteros iban ocupando de nuevo sus posiciones y en poco tiempo, el gentío se volvió apoderar de ese tramo de la ciudad.

Andar por las Ramblas de Barcelona es uno de los ejercicios más relajantes y gratificantes que he podido hacer.

Hay gente adicta a la comida basura, otras a unos colores futbolísticos, a coleccionar sellos… A mi lo que me gusta es el café basura. Me explico. Me encanta el café del Danki Donuts. Que le voy a hacer. Y cada vez que voy a Barcelona y voy a las Ramblas me tomo uno, mientras me siento en un banco leyendo alguna que otra revista que me compro en uno de sus muchos quioscos, que venden de todo, hasta gitanas bailando flamenco a modo de imán para la nevera… Un recuerdo muy típico de Barcelona, si obviamos que el flamenco es un arte andaluz, pero ya se sabe, la pela es la pela. Después de mi cafelito y mi revistica, bajo por la parte derecha, si miramos al mar de frente y además de haber locutorios, teatros, coches muy muy caros aparcados con los critales tintados y restaurantes chinos en los que se nos ofrece paella. (véase el ejemplo de la gitana bailando flamenco) Nos encontramos con el Mercado de la Boquería. Una eclosión de sabores, olores y colores. Es como si dentro de un oasis te encontrases un concesionario Audi en el que te dejan probar los nuevos modelos de la marca de los cuatro aros, como el nuevo TTS Roadster en azul y cambio automático. Cáspita, ahora podeis imaginar que otras ventanitas tengo abiertas en el güindos.

Durante tres horas incluido una parada por motivos climatológicos estuve dando un paseo por una de las mejores ciudades del mundo, al menos del poco mundo que conozco y que no está en Andalucía. Ahora sólo me falta disfrutar de Barcelona con mi Turpi y en unas auténticas vacaciones.

Al llegar al puerto tuve mi momento de Gloria, pero después… bajé hasta los infiernos. Pero como eso son cosas del trabajo, lo dejaré para otra ocasión. Por cierto, el título de esta entrada no es de mi cosecha, lo vi en un escaparate y me gustó. Ahora siempre formará parte de esta pequeña bitácora y de todos los que la lean.

Sed felices.

Besitos.

Por cierto, ahora se me ha venido una canción a la cabeza que tenía puesta mi padre en el coche, en una cinta de caset, nada de discos compactos ni puertos USB….

Joder… la cantidad de emigrantes que ha dado y que está dando Andalucía. Carlos Cano, uno de los más ilustres andaluces que ha dado nunca mi amada tierra decía algo asi en La murga de los currelantes: “que vuelvan pronto los emigrantes”

Que volvamos pronto…

Обзоры машин на рынке Англии: Audi (Часть 1)

Сразу предупреждаю, что в один постинг все машины компании просто не поместились. Всего будут написаны три части, эта первая.

О КОМПАНИИ:

AUTOCAR

Нет мнения

AUTOEXPRESS

Нет мнения

CAR:

Если бы фирма была музыкантом: Coldplay (выверенная, неукротимая и несколько занудная музыка)
Продажи в 2008 году: 100845 (падение на -0.2%)
Рейтинг надежности: 7
Гарантия: 3 года, 60 тысяч миль.

TOPGEAR

Общее описание: Классическая и скромная альтернатива этим занудам из Mercedes-Benz и вездесущим BMW. Можно ставить в пример тевтонского дизайна.
Рейтинг надежности: 15 место в этом году из 35. Поднялась на одну ступеньку по сравнению с прошлым годом.
Награды: А3 получила нашу награду “Лучший хэтчбек премиум-сегмента” в 2004 году. А8 стал “Лучшим членовозом”, а ТТ DSG выиграл приз “Разумный выбор”. В 2006-м новый TT получил наш приз как лучший автомобиль с кузовом купе.

WHATCAR

Нет мнения

POFIGIST

Фольксваген для высшего среднего класса, тех, кому не нравится ездить на том же, на чем разъезжают всякие там мелкие клерки. Довольно неплохие машины, кстати.

A3 Хэтчбек

AUTOCAR

Наше мнение: Очень странно об этом говорить, но машина абсолютно неудовлетворительна в качестве премиум-хэтчбека.
Результаты тестов: Удовлетворительно (комментарий pofigista – и как это соотносится с оценкой выше?)

AUTOEXPRESS

Наш выбор: Нет мнения
Позиция в рейтинге : 44

CAR

О модели: Выглядит мужественно, но при этом не кричаще. Так же надежна, как немецкие часы с кукушкой. Но у машины невпечатляющий (хотя и качественный) интерьер салона и просто убийственно скучный стиль езды.
Наш выбор: 2.0 TDI SE
Секрет фирмы: 1.4 TFSI бьет движок 1.6л по всем статьям – цене, мощности и расходу топлива.
Вердикт: Просто дорогой Golf.
Конкуренты: VW Golf
Результаты тестов : Средне
Одним словом: Хорошо

TOPGEAR

О модели: Обновленная модель выглядит почти так же, как старая. Что, кстати, совсем неплохо, поскольку салон у нее такой, что большинству конкурентов и не снились. Да и линейку двигателей ей, наконец-то, обновили.
Позиция в рейтинге : 56
Наш выбор: Какой-нибудь дизель
Не обманывайся насчет: Спортивных модификаций. Если тебе дороги твои зубы, ты их станешь избегать.
Конкуренты:Alfa 147, BMW 1, Merc CLC и A-class, VW Golf, Volvo C30

WHATCAR

За: А3 – хорошая машина, которая востребована на рынке и хорошо сделана. Неплохо держит цену на “вторичке”. Управляется неплохо и в гамме двигателей есть парочка неплохих образчиков инженерного искусства. У всех модификаций довольно неплохой список оборудования для обеспечения безопасности.
Против : Цены на машину довольно высоки, а уровень оборудования у базовых моделей очень низкий. Маленькие двигатели дохлые, а вариант S-Line ездит не так, чтоб уж очень.
Вердикт: Вообще говоря, тяжело обосновать высокие цены, когда Гольф с теми же двигателями стоит намного меньше, но мало какой конкурент сможет на равных соперничать с Audi в части качества отделки салона и удержания высоких цен на “вторичке”
Рейтинг для лучшей модификации: Средний
Рейтинг модели по версии читателей журнала: Средний
Наш выбор: 1.4 TFSI Start/Stop

POFIGIST

С А3 у меня связаны очень даже положительные впечатления о том, как мне пришлось пересечь на ней почти всю Германию. Такого кайфа я давно не получал. Дизельные движки у них просто чудо.

A3 Sportback

AUTOCAR

Наше мнение: Более вместительный автомобиль и выглядит лучше, чем хэтчбек.
Результаты тестов: Неплохо

AUTOEXPRESS

Наш выбор: Этот вариант с двигателем 2.0 TDI 140 л.с представляет собой лучшую смесь практичности, комфорта и качество, с которым ассоциируется Audi.
Позиция в рейтинге : нет в списке

CAR

О модели: Нет мнения
Наш выбор: Нет мнения
Секрет фирмы: Нет мнения
Вердикт: Нет мнения
Конкуренты: Нет мнения
Результаты тестов : Нет мнения
Одним словом: Нет мнения

TOPGEAR

О модели: Нет мнения
Позиция в рейтинге : нет в списке
Наш выбор: Нет мнения
Не обманывайся насчет: Нет мнения
Конкуренты:Нет мнения

WHATCAR

За: См А3 хэтчбек
Против : См А3 хэтчбек
Вердикт: См А3 хэтчбек
Рейтинг для лучшей модификации: См А3 хэтчбек
Рейтинг модели по версии читателей журнала: Хорошо
Наш выбор: 1.4 TFSI SE Start/Stop

POFIGIST

Пятидверная версия А3, для стремительно развивающегося на сегодняшний момент рынка семейных автомобилей класса С-премиум. Мне лично больше нравится трехдверка.

A3 Cabriolet

AUTOCAR

Наше мнение: Достаточно неплохой кабриолет на базе А3.
Результаты тестов: Неплохо

AUTOEXPRESS

Наш выбор: Нет мнения
Позиция в рейтинге : нет в списке

CAR

О модели: Следующее уравнение в теории работать не должно, но работает на практике: Audi+A3+срезанная_крыша=удивительно хороший, желанный многими кабриолет. Это не спортивный автомобиль, но он и не позиционируется, как таковой (Alfa – возьми себе на заметку!).
Наш выбор: 2.0
Секрет фирмы: У модели Sport крыша с электроподъемником.
Вердикт: Не только для гламурных блондинок.
Конкуренты: BMW 1 Cabrio
Результаты тестов : Хорошо
Одним словом: Хорошо

TOPGEAR

WHATCAR

За: Тяжело представит себе более желанный кабриолет за такие деньги. Машина хорошо держит цену на “вторичке” и в арсенале есть парочка неплохих двигателей.
Против : Кузов при езде немного раскачивается и базовые модели не имеют электропривода крыши. Места для пассажиров сзади практически не, а спортивные версии не прощают ошибок.
Вердикт: Обычно, когда машине срезают крышу, ей на пользу это не идет, но этот кабриолет опровергает такое утверждение. Это стильная, удобная в управлении машина и даже практичная. Слишком дорогая, правда.
Рейтинг для лучшей модификации: Хорошо
Рейтинг модели по версии читателей журнала: Нет мнения
Наш выбор: 1.8 TFSI Sport

POFIGIST

Еще одна игрушка для стареющих матрон, которым некуда девать время и деньги.

AUTOCAR

Наше мнение: Классический, но скучный “менеджерский” автомобиль.
Результаты тестов: Неплохо

AUTOEXPRESS

Наш выбор: Двигатель 1.8 TFSI расходует топлива примерно столько, сколько и дизельные варианты, но мы считаем, что машина с ним управляется лучше.
Позиция в рейтинге : 58

CAR

О модели: Первый же поворот показывает недостатки нового, широко разрекламированного шасси – весовой баланс все еще смещен вперед, да и качество езды оставляет желать лучшего.
Наш выбор: 2.0 TDI S-Line
Секрет фирмы: Выбирай спортивный вариант S-Line, чтобы получить эти LED фары.
Вердикт: Новое платье императора
Конкуренты: BMW 3
Результаты тестов : Средне
Одним словом: Хорошо

TOPGEAR

О модели: Эта машина базируется на той же платформе, что и А5 купе, но, почему-то, она нам не очень нравится. Она отлично собрана и хорошо ездит, но какая-то она слишком безопасная. Короче, греет, но не возбуждает.
Позиция в рейтинге : нет в списке
Наш выбор: любой A4 Avant
Не обманывайся насчет: фар, утащенных с R8. Они не сделают эту телегу для пальцастых менеджеров по продажам более спортивной.
Конкуренты:Нет мнения

WHATCAR

За: В этой машине огромный салон и она очень неплохо, можно сказать “цепко” стоит на дороге.Цены на эту модель относительно невысокие, а на “вторичке” она ценится.
Против : С точки зрения качества вождения, BMW 3 лучше. И приборная доска слишком переполнена информацией.
Вердикт: Существует множество причин выбора А4. Цена машины невысока, но, с другой стороны, она не настолько хорошо ездит, как ее конкуренты.
Рейтинг для лучшей модификации: Хорошо
Рейтинг модели по версии читателей журнала: Хорошо
Наш выбор: 1.8 TFSI 160 SE

POFIGIST

Хороший семейный автомобиль, Мне он нравится намного больше,чем тот же Passat.

A4 Avant

AUTOCAR

Наше мнение: См A4.
Результаты тестов: Неплохо

AUTOEXPRESS

Наш выбор: Нет мнения
Позиция в рейтинге : нет в списке

CAR

TOPGEAR

WHATCAR

За: У этой модели большой багажник удобной формы. Остальное все, как у седана.
Против : Задние сидения полностью не складываются, так что ровный пол не получится. Педали слишком смещены вправо, а пластиковая отделка не всегда соответствует ожиданиям.
Вердикт: Благодаря наличию здоровенного багажника, это одна из наиболее практичных машин в этом сегменте рынка. Низкая стоимость содержания только добавляет баллов этой модели.
Рейтинг для лучшей модификации: Хорошо
Рейтинг модели по версии читателей журнала: Средне
Наш выбор: 1.8 TFSI 160 SE

POFIGIST

Универсалов в этом классе довольно много (взять тот же BMW 3 Touring), но у Ауди получилась совсем неплохая машина, на мой взгляд.

A4 Allroad

AUTOCAR

Наше мнение: Новый, более прочный вариант A4 Avant.
Результаты тестов: Не тестировали

AUTOEXPRESS

Наш выбор: Нет мнения
Позиция в рейтинге : нет в списке

CAR

О модели: А4 универсал с полным приводом и большими пластиковыми бамперами. Выглядит, как что-то интересное, но абсолютно бессмысленное. С другой стороны – а что оставалось делать Audi, когда Skoda уже сотворила что-то подобное?
Наш выбор: 2.0 TDI
Секрет фирмы: Дизельные двигатели не оснащаются коробкой S-Tronic (она же DSG).
Вердикт: Бессмысленная, но желанная машина.
Конкуренты: Audi Q5
Результаты тестов : Хорошо
Одним словом: Хорошо

TOPGEAR

WHATCAR

За: Внешний вид и способности проходить по грязи там, где другие машины застрянут, является одной из сильных сторон этой машины. А если прибавить к этом еще и тот факт, что кузов здесь “универсал” а не ненавидимый всеми “джип”, то, вкупе с остальными достоинствами вроде сильных двигателей, большого багажника и т.п. то можно заключить, что машина является хорошей покупкой.
Против : Педали непростительно смещены в сторону на праворульных машинах. Множество других универсалов ездят лучше. Но самая большая проблема – наценка за внедорожность по сравнению с обычной A4 Avant.
Вердикт: Вместительная и практичная машина с улучшенной проходимостью. Но решиться на нее тяжело – наценка высока, да и самые дешевые двигатели с ней заказать нельзя.
Рейтинг для лучшей модификации: Средне
Рейтинг модели по версии читателей журнала: Нет мнения
Наш выбор: 2.0 TDI

POFIGIST

Выглядит интересно, но я бы себе такое не купил.

AUTOCAR

Наше мнение: Высококачественное купе
Результаты тестов: Хорошо

AUTOEXPRESS

Наш выбор: Если у тебя нет денег на S5, то бери вариант 3.0 TDI Quattro.
Позиция в рейтинге : нет в списке

CAR

О модели: Просто и со вкусом. Сделана так хорошо, что сравниться с ней смогут очень немногие машины на планете. Новая платформа ведет себя намного лучше в роли купе, чем седана А4.
Наш выбор: Нет мнения
Секрет фирмы: Навигация поставляется только опционально и стоит почти 2 тысячи фунтов. Чтоб ты подавилась, Ауди!
Вердикт: Хотим эту машину прямо сейчас.
Конкуренты: BMW 3 Coupe
Результаты тестов : Хорошо
Одним словом: Хорошо

TOPGEAR

О модели: Машина, которая давно требовалась в модельном ряду Ауди, чтобы конкурировать с BMW 3 Coupe. Даже если внешний вид является ммм…. спорным, легендарное качество Ауди включено в цену.
Позиция в рейтинге : нет в списке
Наш выбор: 3.0 TDI
Не обманывайся насчет: вариантом RS4. То, что та машина ездит хорошо, совершенно не означает, что это же можно сказать о A5.
Конкуренты:BMW 3 Coupe, Infinity G37 Coupe, ну или Mazda RX-8

WHATCAR

За: A5 является типичной машиной от Audi – качественной, классной и желанной. Динамика отличная с любым двигателем и машина ведет себя просто отлично.
Против : Даже по стандартам класса, места сзади очень мало и вылезать оттуда совсем нелегко. Не настолько четкая в управлении, как BMW 3 Coupe.
Вердикт: Купе редко бывают лучше, чем А5. Да, это больше машина класса GT чем спортивный автомобиль, но это не умаляет ее достоинств как купе.
Рейтинг для лучшей модификации: Хорошо
Рейтинг модели по версии читателей журнала: Хорошо
Наш выбор: Нет мнения

POFIGIST

Очень красивая машина. Жаль, что я все никак не соберусь прокатиться на ней.

A5 Cabriolet

AUTOCAR

Наше мнение: Практичный классический кабриолет, но весьма недешев при этом.
Результаты тестов: Неплохо

AUTOEXPRESS

Наш выбор: Нет мнения
Позиция в рейтинге : нет в списке

CAR

О модели: Если бы эта машина была человеком, она бы была Максимом Галкиным. Хорошо выглядит, популярный, но господи, как же он осточертел!
Наш выбор: 211 л.с. 2.0 TFSI
Секрет фирмы: Quattro входит в стандартное оборудование только при заказе дизеля V6
Вердикт: Симпатично, но не то.
Конкуренты: BMW 3
Результаты тестов : Хорошо
Одним словом: Хорошо

TOPGEAR

WHATCAR

За: A5 является типичной машиной от Audi – качественной, классной и желанной. Она также удивительно практична, предлагает выбор хороших двигателей и дешевле, чем конкурирующая модель от BMW.
Против : С точки зрения вождения, машина разочаровывает. Если опустить крышу, то завихрения воздуха делают ее слишком шумной, а звукоизоляция предлагается только за дополнительную плату на моделях SE.
Вердикт: Купе редко выглядят лучше, чем А5. К сожалению, удовольствия от вождения вы не получите, машина не ездит так же хорошо, как выглядит.
Рейтинг для лучшей модификации: Хорошо
Рейтинг модели по версии читателей журнала: Нет мнения
Наш выбор: Нет мнения

POFIGIST

См А5

A5 Sportback

AUTOCAR

Наше мнение: Нет мнения
Результаты тестов: Нет мнения

AUTOEXPRESS

Наш выбор: Нет мнения
Позиция в рейтинге : Нет мнения

CAR

О модели: Фактически, это А4 с кузовом “хэтчбек”, окнами без рам и выступающими колесными арками от А5. Лучше не пробуй ездить на ней и тогда ты избежишь серьезного разочарования.
Наш выбор: 2.0 TDI SE
Секрет фирмы: Все модели, кроме 2.0 TDI – quattro.
Вердикт: Овца с завивкой и маникюром.
Конкуренты: BMW 3, Mercedes C-Class
Результаты тестов : Средне
Одним словом: Хорошо

TOPGEAR

WHATCAR

За: Выглядит хорошо и не менее вместительная, чем А4. Двигатели тоже вполне приличные, а корпоративные водители, скорее всего, выберут четырехцилиндровый дизель.
Против : Audi утверждает, что машины эти спортивные и динамичные, но нам так не показалось, особенно со стандартной подвеской. Задняя дверь поднимается довольно высоко, что может представлять проблему для невысоких людей.
Вердикт: Несмотря на назойливую рекламу, это просто хэтчбек, а в этом сегменте доминируют седаны. Неплохая, комфортабельная машина, но не настолько хороша с драйверской точки зрения.
Рейтинг для лучшей модификации: Нет мнения
Рейтинг модели по версии читателей журнала: Нет мнения
Наш выбор: Нет мнения

POFIGIST

Так вот чем вдохновлялись дизайнеры BMW 5 GT!

Продолжение следует. По материалам AutoCar, AutoExpress, Car, TopGear è WhatCar. Фотки утянуты с WhatCar

Audi Q7 2010 desembarca no Brasil

A Audi comunicou hoje (8) o lançamento da linha 2010 do utilitário-esportivo Q7 ao mercado brasileiro. O modelo recebeu faróis com LEDs e lanternas levemente modificadas. A dianteira recebeu retoques visuais leves, como na grade com filetes de alumínio sutilmente retocados. Seus preços partem de R$ 278 mil.

Na lista de itens de série, o Q7 traz ar-condicionado digital com quatro zonas, sensores de estacionamento dianteiro e traseiro e câmera posterior para manobras em ré. Há ainda piloto automático com controle de distância para o veículo da frente. Os motores são o 3.6 V6 de 284 cv e o 4.2 V8 de 355 cv, ambos com tração 4×4.

GALERIA

BMW sparks an advertising battle with Audi

Earlier in the year, Audi and BMW went to war using billboards in the US, exchanging a few friendly blows below each others belts. I for one, thought the ads were cool and showed a competitive nature to the brands not normally associated with your typical automobile advertisement. So now, BMW has taken the first step and modified their “Jump for Joy” ad to include their friendly German neighbors.

The first video is the original “Jump for Joy” ad.

The part two of “Jump for Joy” includes Audi.

Articole 2009 (9) Dan N. Moldovan

Lista articolelor publicate in blogul Dan N. Moldovan pe luna septembrie anul 2009:

My YouTube Subscriptions (2)
New Infiniti G37 Anniversary Art Project Vehicle
Bentley Mulsanne Press Launch Film
My YouTube Subscriptions (1)
Auto News [09/25/09]
Murray Walker interviews Sir Stirling Moss
The Girls of the 2009 Frankfurt Motor Show
Lamborghini Reventon Roadster Promotional Video
The New Opel Astra Live From Frankfurt
New Audi E-Tron Concept
Bugatti 16 C Galibier Concept, Audi R8 Spyder 5.2 FSI and Lamborghini Reventon Roadster
The New Mercedes-Benz SLS AMG
Auto News [09/10/09]
Setari Obligatorii in Adobe Reader Pentru Lucrul cu Documentele Online
Gets Up-Close Look at New McLaren Supercar
Auto Review: Porsche Panamera Turbo
Auto Review: Alfa Romeo 8C Spider
Auto News [09/04/09]
Michael Schumacher and Paolo Pininfarina Talks About Ferrari 458 Italia
Auto Review: McLaren F1 GTR
My YouTube Subscriptions
Auto Review: Lexus LF-A

Baby On Board

I saw something like this while on my walk to work this morning:

"Thanks dad, sure I don't need a helmet. My skull is fully developed by my age"

Although this is a random pict of what I witnessed this morning, it does the job. Although, a picture doesn’t quite capture the instability or roughness of what the baby actually feels in the back. Cause the kid I saw this morning looked like he was experiencing a jeepney ride through a bumpy jungle road from Saigon to Phnom Penh. My first thought was, “a car’s gonna sideswipe that baby trailer like nobody’s business”. My second thought was, “every time I see one of these bike accessories, its rolling past me in a yuppie part of the Bay or being taken out of an Audi. Always by a white dude”.

So I’m gonna go ahead and state a gross generalization. White people like to put their babies in harms way more than Asian folks. Agree or disagree? Cause my white uncle’s literary thrown my little cousins into walls and ceilings and done this, seriously:

Look at that smile on the baby's face! Wait, only the dad's smiling... That little girl looks like she's gonna shit herself.

Niemiecki konflikt pokoleń

Brytole z Autocar często przeprowadzają dość ciekawe testy, może nie są one tak emocjonujące jak te z Top Gear, ale mimo to pomysłowość tych dziennikarzy na prawdę zasługują na szczere uznanie. Nie są tak nudne jak te przedstawiane przez Niemców, a największym ich plusem są zestawienia nietypowych dla siebie przeciwników. Porównania aut, które nigdy nie mogłyby się ze sobą zmierzyć, gdyby nie Autocar. Tym razem wyspiarze wpadli na pomysł przedstawienie poważnego problemu z jakim stykamy się w naszych domach, a mianowicie konfliktu pokoleń. Audi Quattro nie rozumie tej całej elektroniki, diod LED no i tego dziwacznego spoilera. TT-RS z kolei chce emanować swoją agresją, a model Quattro traktuje jako niechcianego emeryta. Ten jednak chce pokazać “wnusiowi” na co go jeszcze stać.

The 2010 Audi R8 5.2 FSI is Pretty Darn Fun

Supercars are famous for being a lot like exotic snakes – if you’ve got enough cash you can own one, but you do so at your own risk. In either case, if you lose control for just a split second, you are going to get bit; though unfortunately no anti-venom in the world can quell the humiliation and financial ruin of a totaled supercar. Or at least that’s how it used to be, until the advent of the Audi R8.

Named after Audi’s five-time Le Mans winning prototype, the R8 may go down as the world’s first truly forgiving supercar. Its mid-engine balance and Quattro all-wheel drive make the relentlessly fast and immensely capable R8 astonishingly easy to drive at speed. And now they’ve gone and wedged a V-10 in it. Don’t get us wrong, the standard V-8 R8 was no slouch, but it hung out more in the Porsche 911 circle than it did with the supercar crowd. But now that it boasts 525 horsepower and a robustly exotic V-10 soundtrack, it has true supercar credentials. Inside, drivers enjoy typically stellar Audi build quality, not to mention the sound of that mid-mounted engine cranking away. Certainly people will find a way to wreck even this most tolerant of land rockets, but with such impeccable balance, grip and agility, they’re going to have to kick this snake pretty hard before it bites back.

What’s to Like
This car doesn’t go unnoticed – it’s pretty much like driving around in the Millennium Falcon, though a Chewbacca-esque presence is purely contingent on who you choose as your passenger. Rampant acceleration, insane grip and controlled poise are coupled with a comfortable cabin to create a truly usable performance machine. Plus, have you ever been from 0-60 in under 4 seconds?

What’s Not to Like
The price of exclusivity is high, and the R8 is no exception – expect big, big car payments. Cargo space is there, but in no way is it overwhelming. The R tronic automatic sequential transmission can be somewhat bothersome on hills, as it engages the clutch much like traditional manual transmission and is therefore prone to stalls, or at the very least, doesn’t seem completely controllable… Read the full review here!

Audi e Mercedes-Benz apresentam as suas “máquinas” elétricas

Canal do Transporte

Quando se fala em marcas como Audi e Mercedes-Benz, logo vem à mente imagens de carros superesportivos potentes, velozes e com design invocado. No Salão de Frankfurt 2009, que acontece na Alemanha, as duas montadoras acrescentam um detalhe a mais às suas belas máquinas: motores elétricos, que equipam os conceitos Audi e-tron e Mercedes-Benz SLS AMG eDrive.
Mercedes-Benz

A Mercedes-Benz está apresentando o “SLS AMG eDrive”, conceito elétrico com a mesma plataforma do SLS AMG com motor V8 de 6,3 litros e 420 kW/571 cv, que também fez sua estréia no Salão de Frankfurt. A carroceria, com direito à porta “Asa de Gaivota”, é a mesma, mas a diferença está na motorização do protótipo: quatro motores elétricos, com pico máximo combinado em 392 kW e torque máximo de 880 Nm.

Os quatro motores elétricos do SLS AMG eDrive estão posicionados próximos às rodas, sendo que uma transmissão por eixo imprime a força, reduzindo substancialmente as massas não suspensas em comparação aos motores de cubos de roda. De acordo com a montadora, este sistema inteligente de tração “all-wheel drive” permite uma transmissão de força otimizada sem as perdas por meio da vetorização de torque, ou seja, uma aceleração específica direcionada a cada uma das rodas.

O SLS AMG movido à eletricidade incorpora uma bateria lítio-íon resfriada por meio líquido, de alta voltagem, e design modular, contendo em energia 48 kWh e capacidade de 40 Ah. De 400 volts, ela é alimentada por meio de uma regeneração controlada durante a frenagem, enquanto o carro está sendo conduzido.

A velocidade máxima do SLS AMG eDrive não foi divulgada pela montadora, somente sua aceleração: 0 a 100 km/h em cerca de 4 segundos, praticamente a mesma do novo SLS AMG com motor convencional apresentado em Frankfurt. Mas por se tratar de um modelo elétrico, não deve passar nem perto deste último, que chega a 317 km/h.

Audi

O elétrico da Audi também não deixa a desejar. O e-tron é igualmente equipado com quatro motores, dois no eixo dianteiro e dois no traseiro, e bateria de íons de lítio que oferece energia de 42,4 KW/h e permite autonomia de 248 quilômetros. Com 313 cv de potência e 4.500 Nm de torque, o conceito da marca alemã acelera de 0 a 100 km/h em 4,8 segundos e tem velocidade máxima limitada a 200 km/h.

No e-tron, a bateria colocada atrás da cabine de passageiros promete ótimo centro de gravidade e uma perfeita distribuição de carga entre os eixos, enquanto a potência dos quatro motores elétricos é distribuída entre as rodas de acordo com a necessidade. A montadora destaca algumas tecnologias revolucionárias presentes no e-tron, como uma bomba de calor para esquentar de forma eficiente o habitáculo; um inovador sistema de gestão térmica que controla sistema de propulsão, potência eletrônica e bateria; além da conexão eletrônica do carro com o exterior, a chamada Car-to-X, ainda em estudo, que permitirá comunicação com outros veículos e tráfego.

Ao invés do clássico painel de instrumento, o e-tron incorpora um display central com funções MMI, controlado por meio de uma superfície tátil situada no volante (MMI touch), elemento inspirado nos smartphones. Enquanto um velocímetro analógico informa à direita a velocidade, à esquerda o condutor recebe informação sobre a potência gerada. Pequenos componentes foram eliminados e a unidade de comando do ar-condicionado está à direita do volante, com sistema de controle deslizante e tátil.

Como nos atuais carros elétricos, o e-tron pode ser recarregado na tomada. No entanto, os engenheiros da Audi estão trabalhando uma solução sem cabos (wireless). A estação de carga por indução, que pode ser colocada na garagem de casa ou nos edifícios, é ativada automaticamente ao conectar o veículo em uma base.

Fonte: Canal do Transporte/José Carlos Cabral | www.canaldotransporte.com.br

Audi prepara A3 1.6 TDIe para Europa

Com maior tecnologia, motores a diesel vem emitindo menor quantidade de poluentes que a maioria dos similares a gasolina. E é isso que o consumidor brasileiro perde com a proibição da venda de automóveis com este combustível, além da melhor qualidade do diesel para todos os propulsores deste ciclo. A novidade da vez é da Audi, que prepara uma versão mais moderna do A3 1.6 TDI para o mercado europeu. Ele chega em 2010 com a promessa de emitir apenas 99 gramas de CO2 por quilômetro.

O atual 1.6 TDI chegou recentemente à Europa. Com injeção common-rail e 105 cv, entrou no lugar do antigo 1.9 TDI, que gerava a mesma potência. Ele chegará à uma nova versão, batizada de TDIe, com câmbio de relações mais longas, pneus de baixa resistência e sistema Stop&Start. A transmissão, com cinco velocidades, ajuda a garantir a média superor a 25 km/l.

Ele chega à Europa no início de 2010.

Novo LED CAN BUS para Matricula

Well-Done apresenta um novo modelo LED compatível com a maioria do vehículos CAN BUS do mercado.

http://www.welldone-portugal.com/index.php?id=verproducto&producto=35

Graças a este novo modelo não é necessário acrescentar resistência e fazer alterações para a instalação original

São totalmente Plug & Play.

Feitos de High Power LEDs em um bloco de alumínio para dissipação de calor

Seu preço é de 19 € / par.

Resultado:

Audi TT mk2

Audi A3 8P

Golf V (Halógena vs LED)

Friday, September 18, 2009

Salonul Auto de la Frankfurt '09

In contextul crizei mondiale, Salonul Auto de la Frankfurt din acest an a fost mai sarac din punct de vedere al expozantilor si publicului. Cu toate acestea, Frankfurt ‘09 a adus si o multime de noutati. Au fost expuse in premiera 48 de modele de serie si 14 concepte in premiera mondiala. Evenimentul a inceput ieri si va dura 10 zile.

Iata cateva dintre cele mai interesante modele:

Aston Martin Rapide

Audi A5 Sportback

Brabus E V12 Black Baron

Ferrari 458 Italia

Lamborghini Reventon Roadster

Mansory Cyrus

Audi E-Tron

Citroen Revolte

Peugeot BB1 Concept

Seat IBZ Concept

Buick verses Lexus. Wait. Really?

The Ad Age article titled, Buick Pokes Fun at Lexus in New Billboard Ads, announced that Buick recently launched a series of outdoor ads featuring the LaCrosse that challenge Lexus. The billboard headlines include, “EX your Lexus” and ”Something else for Lexus to relentlessly pursue.”

I found three things noteworthy of sharing while reading the article:

1. Since when have Buick and Lexus been competitors in the same category? Lexus is a luxury brand. Personally, I don’t associate Buick with luxury. In fact, I’ve never seen anyone, besides Buick themselves, categorize the brand as luxury.

2. Google served up an online ad selling Lexus cars, directly beneath a version of the article that discussed Buick calling out Lexus. While this placement is not nearly as bad as the time a Volvo ad about safety was placed next to an article about a car crash, I’d still consider it a failure.

3. Singling out the competition (direct or indirect) can be a slippery slope as seen by two of my favorite dueling brands: Audi verses BMW. In early 2009, when Audi launched an outdoor campaign showcasing the luxurious A4, they got a little too egotistical in thinking it was clever to put up a billboard proclaiming, “Your move, BMW.” BMW’s tactical and ingenious response included strategically placed boards adjacent to the Audi ads with the beautifully simple headline of, “Checkmate.” Point for BMW. Humiliation for Audi. I am excited and curious to see if and/or how Lexus will respond to Buick’s call out. Although I am assuming it’s fake, hopefully it’s better than the response below. Stay tuned.

Thursday, September 17, 2009

2010 Audi 3.0 TDI clean diesel quattro would make an excellent gift to the U.S.

The 3.0-liter, 240-hp diesel that first served in the Audi Q7 has been assigned to duty in the Audi A4. We drove the 3.0 in the Q7 during last year’s Audi Mileage Marathon, and both mileage and power didn’t disappoint. Put into the A4, the oil burner with 369 lb-ft should shine like Alpha Centauri.

Audi says it will get you to sixty in 6.2 seconds with the six-speed Tiptronic and return 35 mpg at the same time as it already meets the Euro 6 standards coming in 2014. It’s unlikely we’ll get the treat in this corner of the Western Hemisphere, but that doesn’t mean we won’t keep looking out for it… especially as an Avant… with those wheels…

Wednesday, September 16, 2009

Audi revela R8 elétrico

Carsale

A Audi apresentou, no Salão de Frankfurt, na Alemanha, o e-tron, um protótipo movido a eletricidade baseado no esportivo R8. O modelo está equipado com quatro motores elétricos, um em cada roda, e é capaz de entregar 230 kW, que equivalem a 312 cavalos, além de incríveis 458,9 kgfm de torque.

De acordo com a Audi, o e-tron pode sair da inércia e atingir os 100 km/h em 4,8 segundos. A velocidade máxima é limitada eletronicamente em 200 km/h. A marca das quatro argolas ainda anuncia uma autonomia de 248 quilômetros em ciclo combinado. Os motores elétricos são alimentados por baterias de íons de lítio que podem ser recarregadas em uma tomada comum em um período que varia entre seis e oito horas. Uma carga rápida pode ser realizada em duas horas e meia em uma saída de 430 V.

Em relação ao R8, o e-tron distingue-se pelo parachoque dianteiro com formato mais aerodinâmico. O destaque fica por conta das duas entradas de ar frontais e na grade, que abrem e fecham de acordo com a necessidade de refrigeração do motor. O conjunto ótico é dotado de diodos emissores de luz (leds) que dispõem de um sistema adaptativo inteligente, capaz de ajustar a iluminação de acordo com as condições meteorológicas e de tráfego.

Fonte: Carsale | www.carsale.uol.com.br

viento_y_mar

Se está celebrando la Audi MedCup 2009 en Cartagena, el Trofeo Caja Mediterráneo Región de Murcia y están, claro, todos ahí preparados para la faena o preparándose. Esta mañana estaba el aire calmado así que he podido acercarme y verlos por ahí por los pantalanes preparando sus cosillas y de buen rollito, tanto que si no salen hoy a la mar creo que no les iba a trastocar ningún plan.

Audi’s new Q7, redefining Luxury SUVs !!

The German luxury car manufacturer, announced the launch of the new Audi Q7, touted as one of the most successful luxury SUV’s.

With greater sporty elegance, added refinement, and enhanced multifunctional luxury, the sporty SUV comes packed and available with 3 powerful engines, 3.0 TDI Quattro 240 hp, 3.6 FSI Quattro 280hp and the 4.2 FSi Quattro 350hp.

The Q7 is sporty, comfortable, high on performance, perfect for leisure and business. This comes trough in not just its great look and design , with a low window area, arched roof line and a taut curvy body with a deliciously coupe-like silhouette (in an SUV!)

The Audi Q7 at a glance.

Power train:

Six speed tiptronic and Quattro permament all wheel drive with 40:60 torque split

Chassis:

Wheel Suspensions in lightweight design with speed dependant steering control alongwith adaptive air suspension with electronic damping control.

Body:

Sporty design with revised contours

Xenon headlights, light emitting diodes arranged to form U-shaped bands to provide the daytime running lights

Turn signals are c0omposed to LEDs

Elegant interior with exclusive material and further refinements in styling

Extremely spacious and highly variable interior, with upto seven seats as a customer option and luggage space of upto 2,035 litres.

Equipment:

MMI operating system with audio system

LED taillights

Optionally available, very high end entertainment system

Electrically operated tailgate

Optional available panorama sunroof.

New accents at the front and rearview contribute to even more elegant styling and visual impact. New single frame radiator grill in high gloss black with vertical chrome bars adds robustness to the car in conjunction with new Xenon headlights and LED daytime running lights. The optional high-end headlights that not only integrates low beam, high beam and turning and cornering lights, but for the first time also a special superhighway beam. The restyled tailgate presents a more forceful contour. All engines in the Audi Q7 program are powerful and efficient direct-injection versions.

The new Audi Q7 range starts ex-showroom at INR 53,40,000 for 3.0 TDi Quattro, INR 55,20,0000 for 3.6 TDI Quattro and 42, 696 euros for the 4.2 FSI.

Tuesday, September 15, 2009

Tuesday's Obscure Car of the Day

Welcome to another installment of obscure car of the day. Today’s car is the 2009 Boehler Concept Audi BS3. The styling of this vehicle bears a striking resemblance to the boxy, legendary Quattro with power to match: 328 horsepower and 313 ft-lb out of a 2 Liter inline 4 cylinder engine.

The 328 horsepower O.CT-Stage 3 Kit includes a specially developed Engine control unit, a deep throated Sport exhaust with an integrated Control folds as well as an improved Air Intake System. Furthermore, an additional Intercooler keeps temperatures in check.

A fully adjustable O.CT Coilover Suspension helps to put all that extra power to the ground effectively, while an 8-piston braking system with 372 Millimeter discs/rotors offer fade-free stopping prowess.

The “Boehler concept.BS3″ will be produced in a highly limited volume of 100 vehicles with a price tag of roughly 67.000 Euros equivalent to $98,200 Dollars

Oh and like I mentioned before Kanye is a worthless sack of shit

Courtesy of seriouswheels.com

Tuesday, December 29, 2009

Tuesday, December 22, 2009

Saturday, December 19, 2009

Thursday, December 17, 2009

Thursday, December 10, 2009

Sunday, December 6, 2009

Saturday, December 5, 2009

Tuesday, December 1, 2009

Sunday, November 29, 2009

Saturday, November 28, 2009

Thursday, November 26, 2009

Sunday, November 22, 2009

Thursday, November 19, 2009

Tuesday, November 17, 2009

Saturday, November 14, 2009

Thursday, November 12, 2009

Tuesday, November 10, 2009

Tuesday, November 3, 2009

Sunday, November 1, 2009

Thursday, October 29, 2009

Tuesday, October 27, 2009

Tuesday, October 20, 2009

Sunday, October 18, 2009

Saturday, October 17, 2009

Tuesday, October 13, 2009

Thursday, October 8, 2009

Tuesday, October 6, 2009

Thursday, October 1, 2009

Monday, September 28, 2009

Saturday, September 26, 2009

Friday, September 25, 2009

Thursday, September 24, 2009

Monday, September 21, 2009

Sunday, September 20, 2009

Friday, September 18, 2009

Thursday, September 17, 2009

Wednesday, September 16, 2009

Tuesday, September 15, 2009

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