Only “right and influential” people are its potential buyers and Bollywood is one junction where this premium car will get its
customers. Yes, we are talking of Germany’s ace car Audi that has come to India now.
Its lucky clientale includes famous stars like Amitabh Bachchan, Shah Rukh Khan and Bipasha Basu, German luxury car maker Audi has a vital target market in Mumbai-based film stars and is looking at a 50 percent growth in India this year.
Quite a few Bollywood stars have picked up Audi cars in India. Whether it is Shah Rukh Khan, Salman Khan, Amitabh Bachchan or Katrina Kaif – each of them has one Audi parked in their garage,” Martin Birkner, marketing head of Audi in India, told IANS.
Salman Khan is the latest to join the bandwagon. He bought the car -an Audi A8, while Neil Nitin Mukesh owns Q7, a recently launched SUV by Audi. A Q7 can cost anything from Rs.63 laks to Rs.76 lakhs. An Audi A8 ranges from Rs.71 lakhs to Rs.1 crore in India.
Among actresses, Bipasha pampered herself with the luxury vehicle and is the proud owner of this car.
The company currently offers a bouquet of seven cars, including sedans, SUVs, coupe and sports cars. It is considering launching more models in the coming years.
Audi India had partnered with Wills Lifestyle India Fashion Week (WIFW) for the last four seasons.
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