Not the best (I liked the Coke commercials), but probably the one most remembered in ten years – Audi joking about a dystopian Green Police state.
Jonah Goldberg thinks that some conservatives will be upset by the light-hearted way the issue is framed.
I think the message of the Audi commercial is distinctly un-American – you are better off negotiating your own exception to the rules of the police state, and Audi will help you do that. Audi owners can flaunt their green badge of a car as the new American nomenklatura.
The commercial is brilliant if deeply cynical. In German history, the Green Police was the name for uniformed Nazi Police Officers who may have been involved in facilitating the Holocaust. That such dystopian visions can reach the zeitgeist through a humorous Super Bowl commercial is disquieting.
And unfortunately for Audi, will probably not help it sell any cars.
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