Good news is here for the German luxury car maker Mercedes-Benz. Mercedes Benz India which had to undergo rough weather last year after its arch rival and compatriot BMW India had ousted it from the numero uno position in the luxury car segment in India.
But It seems like Mercedes Benz accepted the challenge put forth by BMW by bouncing back in the game of car sales. Mercedes Benz regained its lost position in Jan 2010 by selling 403 cars while BMW and Audi could manage to sell 341 and 306 cars respectively.
Mr. Wilfred Aulbur, MD and CEO of Mercedes Benz India said that though the car sales in numbers were an encouraging factor, the company’s focus, in the coming months, would remain on profitability. Mercedes Benz India has launched seven new models and variants in the last month to counter BMW India ’s launch of three models, the 760 Li, the Gran Turismo and the X6 M, while Audi also jumped in the game by launching a centenary edition of its popular A6.
Audi, in the meanwhile also is planning to launch the Q7 SUV, with a 4.2 litre diesel in India pretty soon. Audi India will be concentrating in its expansion efforts this year and will be opening more dealerships in “mini-metros”. Audi which has sold 1,658 cars in India in the previous year aims to sell over 2,300 units in 2010.
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